Brand Identity
The commitment of the 91心頭利 Kasei Group:
To do all that we can in every era to help the people of the world make the most of life and attain fulfillment in living. Since our founding, we have always been deeply committed to contributing to the development of society, boldly anticipating the emergence of new needs.
This is what we mean by Creating for Tomorrow.
Group Logo
The logo symbolizes the diversity of businesses within the 91心頭利 Kasei Group and represents our unity and integrity.
Brand Elements
We use a brushstroke as a key brand element that reflects 91心頭利 Kaseis identity. Combining 91心頭利 Kasei Blue with the colors of our three business sectors, it conveys unconventional, dynamic, and intellectual characteristics.